The process of communicating value to your customers is at the core of your marketing plan. We exceed expectations with our ability to put Information in Motion. We have the ability to design a wide breath of marketing programs to meet your needs. Our core strength is working with you the customer consulting and guiding you to a program that is consistent with your image and brand so as to increase the equity that you’ve built into your good name.
A tailored marketing strategy begins with understanding how your business works — including your industry and competition. We make sure to become familiar with more than just what product and services you are selling, but rather, identify where are your strong areas and ‘sweet spots’, and subsequently help your website become more attractive to qualified potential clients. Once we have a firm grasp on your industry and business, we are able to recommend the best methods of driving potential customers to your site.
Every great marketing strategy also starts with understanding your audience. Simply driving traffic to your site is not enough. While we believe traffic is important, it is conversions and transactions that we focus on – showing why someone looking for a particular product or service should buy it from you over your competitors.
New products require a specialized internet marketing strategy that focuses on building awareness. For example, if you’re a pioneer in your field, we would design a solution to create presence for your new product online and get in front of audiences who may not be actively looking for your product yet. Also, we will look for where your potential clients are by targeting them when they visit other sites, not necessarily when they are actively searching for a product.
Well established products require a different strategy: standing out above the pack and making sure the entire process flows smoothly. For products like these we can use tools ranging from Google product search optimization and local search optimization, to various pay-per-click, email, and display campaigns.
We improve your return on investment (ROI) by taking a hands-on approach to deliver the internet marketing strategy your business will most benefit from. And as the internet changes, we adjust and integrate new tools that are available for your business, ranging from search marketing to behavioral targeting to social media presence. We may utilize various approaches, including SEO, viral ads, and Twitter to name a few. All these techniques are changing how information is posted on the internet and how people can find your business online.
Here are the pillars of our internet marketing strategy:
- Understanding your business and what makes you unique in your industry.
- Determining whether your website capabilities and positioning are in sync with your marketing goals.
- Building online awareness for your brand, products, and services.
- Driving traffic to your website, through SEO, Local Search Optimization, Google Base, online advertising, referrals, social media, and other online resources.
- Converting visitors to paying customers by identifying the target audience that will be interested in what you have to offer, and optimizing the experience for them.
- Analyzing at the results and continuously looking for ways to improve the campaign.